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Author Topic: WeChat's new 'mini' function gives Apple's app store a run for its money  (Read 333 times)
HCK
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« on: January 12, 2017, 04:05:21 pm »

WeChat's new 'mini' function gives Apple's app store a run for its money

Well, okay, maybe not quite yet, but it's sure as heck still trying.



There are quite a number of big-name apps out there in regards to China's massive mobile social media network, but the king of kings is probably WeChat with more than 768 million active users as of 2016.

While the app acts as a communication device between users, recently WeChat launched something called Xiaochengxu, which translates to 'mini programs'. What are these mini programs exactly? Well they're essentially downloadable apps, meaning that the app store has a lil' bit of competition.

So what kind of 'mini programs' can I download?

Tencent Holdings Ltd that acts as WeChat's parent company said that they've seen responses and interest come from a number of different retailers and merchants, a variety of airlines, a number of different hotels, as well as some travel agencies.

Are they going to cost money to download?

This isn't 100% clear yet, or if the store in the WeChat app is covered by Apple's 30% cut...

Source: WeChat's new 'mini' function gives Apple's app store a run for its money
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