Let iPad be iPad: Why making it a traditional computer isn't the answeriPad empowers millions of people. It has millions of stories. Tell them.
iPad is a huge business. It sold 13 million units over the holidays. That's well over twice the 5.4 million Macs that were sold in the same quarter. It accounts for 85% of tablets priced over $200 and is a business big and profitable enough that every other company in the industry would give almost anything to own it themselves.
Yet, it's not growing. From breakneck acceleration coming out of its second year and a story compelling enough it got millions of people lining up to buy, to year-over-year declines in sales and no hint of a story on the horizon that might turn it all around.
It's led some in the industry to revert back to their roots in traditional computing and claim Apple needs to make the iPad "more capable" in order to make it more successful. As if by meeting the needs of the higher-end computing niche — needs already met by the Mac — will help iPad regain its mainstream appeal....
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Let iPad be iPad: Why making it a traditional computer isn't the answer
