Report: Apple shifting its ad focus to regional & digital efforts rather than global campaigns

[HCK]

Report: Apple shifting its ad focus to regional & digital efforts rather than global campaigns

<div class="feat-image"></div>
<p>According to a recent report from Adweek, Apple is in the process of streamlining its global marketing efforts. The report explains that Apple has restructured its relationship with ad agency TBWA\Media Arts Lab to put a stronger emphasis on digital and regional campaigns rather than “big brand campaigns” for the global market.</p>
<p> <a href="https://9to5mac.com/2017/02/19/apple-ad-focus-shifting-to-regional-and-digital/#more-468725" class="more-link">more…[/url]</p>
Filed under: <a href='https://9to5mac.com/category/apple/'>Apple[/url]  <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/9to5mac.wordpress.com/468725/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/9to5mac.wordpress.com/468725/" />[/url] <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/9to5mac.wordpress.com/468725/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/9to5mac.wordpress.com/468725/" />[/url] <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gofacebook/9to5mac.wordpress.com/468725/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/facebook/9to5mac.wordpress.com/468725/" />[/url] <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gotwitter/9to5mac.wordpress.com/468725/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/twitter/9to5mac.wordpress.com/468725/" />[/url] <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/9to5mac.wordpress.com/468725/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/9to5mac.wordpress.com/468725/" />[/url] <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/9to5mac.wordpress.com/468725/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/9to5mac.wordpress.com/468725/" />[/url] <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/9to5mac.wordpress.com/468725/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/9to5mac.wordpress.com/468725/" />[/url] <img alt="" border="0" src="https://pixel.wp.com/b.gif?host=9to5mac.com&blog=22754319&post=468725&subd=9to5mac&ref=&feed=1" width="1" height="1" /><img alt="" border="0" src="https://pixel.wp.com/b.gif?host=9to5mac.com&blog=22754319&post=468725&subd=9to5mac&ref=&feed=1" width="1" height="1" /><div class="feedflare">
<img src="[url]http://feeds.feedburner.com/~ff/9To5Mac-MacAllDay?i=cr29IDPXsrw:Q--_EqhwAyQ:D7DqB2pKExk" border="0"></img>[/url]
</div><img src="http://feeds.feedburner.com/~r/9To5Mac-MacAllDay/~4/cr29IDPXsrw" height="1" width="1" alt=""/>

Source: Report: Apple shifting its ad focus to regional &amp; digital efforts rather than global campaigns