Apple Watch Ceramic Edition ReviewGone are golds yellow and rose and in their place Apple Watch has a whole new Edition — Ceramic White.
The original Apple Watch Edition launched in 2015, was crafted out of yellow or rose gold, and cost $10K and up. It was for people who stay in 6-star hotels, fly in cabins, wear couture—maybe only once—and would certainly buy something as trendy as an Apple Watch but only if it came in gold. It was also for the fashion and watch worlds, a substance to get attention beyond the silicon.
I had several opportunities to see it at and around Apple events and it was legit gorgeous. But a market used to affordable luxury doesn't like even the idea of luxury they can't afford: While the original Edition generated attention, it also generated more than a little resentment.
So, in late 2016, Apple replaced it with an all-new Edition. Gone was the gold and the gobsmacking price tag, and in its place a still pricey (starting at $1,249) but much more attainable ceramic white....
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Apple Watch Ceramic Edition Review
