A Better World President MarySue Hansell: Getting Real With a Virtual Do-Good Game"We saw that there was a lack of kindness, a lack of empathy ... and we thought it would be nice if we could use technology to do something about it," said MarySue Hansell, president of A Better World. "We thought Facebook offered a wonderful opportunity to use a large technical platform to create a virtual world that would have a big impact, with a game that emphasizes positive thinking."
Source:
A Better World President MarySue Hansell: Getting Real With a Virtual Do-Good Game
