Nope, not iPhone 8 — This is Android Andy Rubin's new EssentialThe battle for next-generation phone mindshare just got a new entrant — and it's Essential.
Android founder Andy Rubin's Essential Phone is here. In the battle of not-yet-real-but-hopefully-coming-soon phones, Apple's widely anticipated iPhone 8 has gotten its first new mindshare-rival in a while. Not the Galaxy Note 8 which, by virtue of last year's Note 7 recall will have more eyeballs — but likely far fewer fire extinguishers — on it than ever, but from an old, familiar face.
Dieter Bohn, writing for The Verge:
First, the Android phone basics: the Essential Phone costs $699 with top-of-the-line specs and features. As you can see above, it prominently features an edge-to-edge display that one-ups even the Samsung Galaxy S8 by bringing it all the way to the the top of the phone, wrapping around the front-facing selfie camera.
The price point is around what a current generation iPhone goes for. The next-generation iPhone 8 is rumored to up that up-front cost...
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Nope, not iPhone 8 — This is Android Andy Rubin's new Essential
