Three deep breaths everyone needs to take when talking about Apple ARThere's going to be a lot of chatter about Apple and AR in the coming months.
After what feels like years of rumors and overhype, Apple's plans for Augmented Reality have been laid out for the world to see. There's no Iron Man-style fully transparent display coming to the next iPhone, no holographic projectors embedded in the next iPad, and at least for now there are no futuristic glasses to augment the world. What we are getting from Apple is, in many ways, much better. We're getting a platform no other company can deliver right now, Augmented Reality every iPhone owner can have all at once.
It's going to be a fun year, but the conversations that are bound to happen next require some perspective.
"Inventing" Augmented Reality
On stage at WWDC, Apple said ARKit would be the largest AR platform overnight. That is both true and not quite reality, depending on how you interpret what was said. If you look at the underlying technology driving ARKit, it will be nowhere near the large...
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Three deep breaths everyone needs to take when talking about Apple AR
