Opinion: With smartglasses, can Apple succeed where Google failed?<div class="feat-image">
</div><p>The headline isn’t quite fair: Google has actually reinvented <a href="
https://9to5google.com/guides/google-glass/" target="_blank" rel="noopener">Glass[/url] as an <a href="
https://9to5google.com/2017/07/18/google-glass-enterprise-edition-officially-announced-with-multiple-upgrades-video/" target="_blank" rel="noopener">enterprise product[/url], and I’m sure it will be successful in that field. The application shown in the video – a technician carrying out a wiring task by referring to head-up video displays rather than paper manuals – makes obvious sense. I’m confident there will be many more engineering and business applications that will prove equally successful.</p>
<p>But it also seems clear that Google has abandoned all hope of selling Glass as a consumer product. It wasn’t just that normal people reacted badly to the device (of which more in a moment), it was also that the geeks who so enthusiastically lined-up to buy the Explorer Edition mostly found that the novelty wore off. It wasn’t too long before most devices were gathering dust.</p>
<p>If the rumors are correct, and Apple is indeed planning to launch its own smartglasses, can it succeed in turning the technology into an appealing consumer gadget … ?</p>
<p> <a href="
https://9to5mac.com/2017/07/27/opinion-with-smartglasses-can-apple-succeed-where-google-failed/#more-492701" class="more-link">more…[/url]</p><img alt="" border="0" src="
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Opinion: With smartglasses, can Apple succeed where Google failed?
