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Author Topic: Regarding Jony Ive and Apple Park  (Read 298 times)
HCK
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« on: July 28, 2017, 04:05:17 pm »

Regarding Jony Ive and Apple Park

Christina Passariello scored a profile on Apple's Chief Creative Officer, Jony Ive, and AC2, the campus officially named Apple Park. And it's terrific.

From The Wall Street Journal:


  Apple Park is unlike any other product Ive has worked on. There will be only one campus—in contrast to the ubiquity of Apple's phones and computers—and it doesn't fit in a pocket or a hand. Yet Ive applied the same design process he brings to technological devices: prototyping to minimize any issues with the end result and to narrow what he calls the delta between the vision and the reality of a project. Apple Park is also the last major project Ive worked on with Steve Jobs, making it more personal for the man Jobs once called his "spiritual partner."


Yet another glowing neon sign pointing out how fallacious the whole "Jony Ive has checked out" narrative really was.


  Apple hasn't had a breakthrough product since Jobs died. The iPhone's sales growth has stalled, and expectations are hi...

Source: Regarding Jony Ive and Apple Park
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