Instagram users are spending more time in the app after it copied Snapchat Stories<div class="feat-image">
</div><p>It’s been a whole year since Instagram
rolled out its Snapchat-cloned Stories feature that lets users share ephemeral photos and videos on the service, and today Instagram has shared new data on Stories changing user engagement.</p>
<p>Earlier this summer Instagram
shared that its Stories feature has 250 million users. Now Instagram says Stories has also helped increase the amount of time users spend in the app.</p>
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Instagram users are spending more time in the app after it copied Snapchat Stories