Focusing on the 'car' finger misses all the 'future' gloryProject Titan is like a finger pointing the way to the future. Concentrate on the finger, and you miss all the technological glory.
My mangling of Bruce Lee's classic line from Enter the Dragon aside, reading mainstream media coverage of "Project Titan" (Apple's automotive project) always makes me imagine what it would have been like had "Project Purple" (Apple's multitouch device project) received similar... attention.
"Sources: Apple working on secret Purple Project in locked-down building that smells of Pizza."
"People briefed on the matter: Apple's Purple Project aims to take on Tablet PC, playing catch-up to Microsoft!"
"Those not-authotrized to speak for the company: Apple scales back Tablet ambitions in favor of ROKR II"
The latest is from The New York Times:
As new employees were brought into Apple's secret effort to create a self-driving car a few years ago, managers told them that they were working on the company's next big thing: A product that would take on Detroit...
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Focusing on the 'car' finger misses all the 'future' glory
