Ford Motor Puts Design Strategy Under the HoloLensFord Motor Company on Thursday unveiled details about its use of Microsoft's HoloLens augmented reality technology in the automotive design process. Ford's design teams have swapped out their clay-sculpting tools -- a staple of the automotive world since the 1930s, when Harley Earl introduced them at General Motors -- for mixed reality headsets and visualization software.
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Ford Motor Puts Design Strategy Under the HoloLens