IKEA shows off wireless charging furniture for iPhone 8, iPhone XIn the wake of iPhone 8, IKEA wants to remind us all that its products have had Qi wireless charging capabilities since 2015.
IKEA, the world's largest furniture retailer, launched its new ad campaign today just in time for the release of the iPhone 8 and 8 Plus, the first iPhones to adhere to the Qi wireless charging standard. The campaign — created by IKEA and famed advertising company ACNE— very pointedly caters directly to Apple users with sayings that play on Apple slogans such as "This changes everything" and "Think different."
IKEA introduced its Qi wireless charging products all the way back in 2015, and offers freestanding wireless chargers as well as furniture with the chargers already built in. The company also gives customers the option to embed its JYSSEN wireless charger into any nearly any item they'd like in order to allow for a completely tailored experience. The specific items the ads focus on, though, are IKEA's RIGGAD work lamp and VARV table lamp, b...
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IKEA shows off wireless charging furniture for iPhone 8, iPhone X
