iPhone X: The launch that changed everythingOn selling, buying, and covering iPhone in the age of affinity.
The line stretched down the street, back up the street, down, and back up again. I was outside Apple's flagship 5th Ave. store in New York City and it was still hours before launch. These kinds of lines aren't great for customers, as Apple's retail team has said numerous times and managed to almost eliminate in recent years. But, wow, are they powerful visual indicators of the singular cultural popularity of iPhone.
And these were for iPhone X, the most exciting new iPhone since the original.
Some might be surprised by the demand. It starts at $999, after all, which makes iPhone X the most expensive iPhone in the history of the product. But that number is a distraction. Few consumers ever see it. The age of contracts might be behind us but the age of installments has just begun. And, at a buck or two a day, many people can get any iPhone they want.
This was a different launch too. Staggered a month after the release ...
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iPhone X: The launch that changed everything
