Comment: Apple’s earnings report & guidance show that its three-model strategy has paid-off<div class="feat-image">
</div><p>The run-up to the launch of the <a href="
https://9to5mac.com/guides/iphone-x/" target="_blank" rel="noopener">iPhone X[/url] has been a long one. We got the first sure-fire clue that Apple was shaking up its iPhone line with last year’s iPhone 7. Instead of the familiar tick-tock pattern of a new design one year and new internals the following year, the iPhone 7 was a second tock: a relatively minor external refresh of the iPhone 6 design.</p>
<p>That was, of course, an interim move while Apple got the iPhone X ready for launch. But instead of two new models this year, we got three.</p>
<p>There were many who wondered whether Apple knew what it was doing …</p>
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Comment: Apple’s earnings report & guidance show that its three-model strategy has paid-off
