Walmart threatens to mislead consumers about U.S. mobile payments'Walmart Pay Threatens to Surpass Apple in U.S. Mobile Payments' is a sensational headline — too bad the content beneath it is pure FUD.
Walmart doesn't support Apple Pay. After its previous CurrentC scheme fell apart, the giant retailer rolled out its own, derivative, Walmart Pay system inside its iOS and Android apps. It gave Walmart complete ownership of the transaction pipeline — something a company that hates losing even the percentage typically charged by credit cards considers to be critical. But it doesn't provide the consistency or ease of use of more universal, device-level payments systems like Apple Pay.
That probably explains why we're seeing headlines and articles like this, which read more like Walmart PR than actual business reporting. From Bloomberg:
Available in 4,774 stores, Walmart Pay is enrolling tens of thousands of new users a day, up from thousands four or five months ago, said Daniel Eckert, who runs the business. Two-thirds of the custome...
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Walmart threatens to mislead consumers about U.S. mobile payments
