Amazon made a bad Prime Video port for Apple TV and it needs a do-overGiven the time and attention, Amazon could have wowed the world with a best-in-class tvOS app. Instead, it looks like they dragged their feet and pushed out the laziest cross-platform port possible. And that's a shame.
Amazon Prime Video has, at long last, come to Apple TV. But after years of withholding the product and months of waiting after it was originally announced, customers of the service weren't treated to an amazing tvOS video experience. Instead, we've been given what appears to be a rushed and rather callous port of Amazon's (OpenGL-based?) cross-platform app. One that feels lowest common denominator, designed to run on any and all boxes and panels, utterly alien to tvOS and off-putting to the typically fussy, highly-engaged users who own an Apple TV.
How in the hell did we get here?
Halt and catch Fire
Amazon Prime Video launched as Amazon Unbox back in September of 2006. The same year Apple originally announced the OS X-lobo'd product then known as iTV but which wou...
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Amazon made a bad Prime Video port for Apple TV and it needs a do-over
