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« on: March 13, 2018, 04:05:20 pm »

Eddy Cue talks TV plans, Apple News, and more at SXSW

Apple's Eddy Cue spoke today at South by Southwest (SXSW), where he commented on a number of topics related to the company's recent activities. Cue talked about everything from augmented reality to Apple's original TV content, and even whether or not the company would purchase Netflix.

As noted by Cheddar's Alex Heath, Cue started by talking about Apple's acquisition of magazine app Texture, saying that Texture's content would be integrated into Apple News. When asked about the struggles that Facebook has had with its own news platform and the problem of false stories gaining traction, Cue said that large platform holders have a responsibility to manage their platforms responsibly

He was also asked about another potential acquisition, that of a major entertainment company like Netflix or Disney. Cue was unsurprisingly evasive but noted that historically, Apple hasn't acquired many well-established brands.

Speaking about Apple's TV content efforts, Cue said that the company is look...

Source: Eddy Cue talks TV plans, Apple News, and more at SXSW
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