WWDC 2018: So much more than a keynoteOnce the spotlight leaves the keynote stage, it shifts to developers, and the real WWDC begins.
I know it can be confusing for people who see WWDC only through the lens of product events, and wonder why crowds are congregating the day before and tweeting up to a week later, but Apple's World Wide Developer Conference has never been just about the keynote. That's the gala, not the gold. Once the lights go out on the keynote stage, customers change the channel on the internet, and reporters race off to file their hottest of takes, the developers, designers, and auteurs get down to the business of making better apps. And that's when the real WWDC kicks off.
The staff
Walking up the steps of the San Jose McEnery Convention Center — Apple brought WWDC home from dense isolation of San Francisco last year — the first thing that hits you are the orange shirts. Staff, they say, and they're everywhere. Worn by the amazing people from Apple Retail, they're constantly on poin...
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WWDC 2018: So much more than a keynote
