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Author Topic: Apple is back in classic pro mode, and we're getting the new Macs to prove it  (Read 528 times)
HCK
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« on: July 15, 2018, 04:05:23 pm »

Apple is back in classic pro mode, and we're getting the new Macs to prove it

New 32GB, 4TB MacBook Pro. 18-core Xeon iMac Pro. And new, modular Mac Pro and Pro Display on the way. It's a great time to be an Apple creative pro customer.

Flashback a couple of years ago and, for Apple's traditional pro users, things looked bleak. The Mac Pro had come out of the gates like a hyper car but hadn't really gone anywhere, and the then-brand new MacBooks Pro seemed to be designed for everyone but them.

The dynamics were twofold. Apple itself had become a different company. The success of the iPod and iPhone had taken it from niche computing fully into mainstream consumer electronics. From millions of customers, it was reaching over a billion. The definition of "pro" had also evolved. With the democratization of computing, people of all kinds were using technology to create and succeed in a wider range of endeavors than ever before.

We know now, because Apple has told us. With the 2013 Mac Pro, the company says it painted itself into a thermal corner: a design that m...

Source: Apple is back in classic pro mode, and we're getting the new Macs to prove it
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