iPhone customers still way more valuable than Android customers'Great reviews, feature list, screenshots, and app description do not matter if the price is already beyond what the user perceives to be the right price for the app.'
Creative Strategies in general and Carolina Milanesi and Ben Bajarin in specific do amazing work when it comes to putting numbers to Apple and other industry trends. In other words, where discussion so often revolves around opinions informed and otherwise, they bring the data. Case in point, how and why people spend money on apps.
From Techpinions:
Interestingly, when it comes to paid apps, the leading drivers remain the same for both groups but only after the price of the app itself. I find this point interesting because it would suggest that smartphone users are not assessing the return of investment they would get from an app but they might, instead, be putting a limit to how much they are prepared to spend before they look beyond the price in what the app has to offer. In other words, great reviews, feature lis...
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iPhone customers still way more valuable than Android customers
