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Author Topic: Microsoft Shares Holiday Ad Promoting Surface Go Over Apple's iPad: 'Big Dreams Need a Real Computer'  (Read 11 times)
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« on: December 06, 2018, 04:05:12 pm »

Microsoft Shares Holiday Ad Promoting Surface Go Over Apple's iPad: 'Big Dreams Need a Real Computer'

Microsoft this week shared a new ad on its Microsoft Surface YouTube channel, this one aimed at promoting the Surface Go. As the ad begins, a little girl stares into the window of a Microsoft Store and begins singing about her preference for the Surface Go over Apple's iPad, to the tune of the song "Grandma Got Run Over by a Reindeer."





She sings, "Grandma don't run out and buy an iPad, it was fine when I was six but now I'm 10. My dreams are big so I need a real computer, to do all the amazing things I know I can." Microsoft's ad is aimed at Apple's own "What's a Computer?" ad campaign, which began in 2016 and showed off a few of the things that the iPad Pro can do as a replacement to a traditional laptop computer.





<center><iframe width="560" height="315" src="https://www.youtube.com/embed/8g8ZR0KY7M4" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></center>


Microsoft's description of the video includes a reference to needing a "real computer": "Big dreams need a real computer, like the Surface Go, to help make them come true. This holiday season, discover all the possibilities with the Surface Go. Portable, powerful and starts at $399."


 


The Surface Go launched over the summer at a price point of $399, making it a direct competitor to Apple's cheaper iPads. The Go is basically a smaller version of the $799 Surface Pro, including the integrated kickstand and a front-facing camera above the 1800 x 1200 resolution IPS touchscreen display.

<div class="linkback">Related Roundup: iPad</div><div class="linkback">Tag: Microsoft</div><div class="linkback">Buyer's Guide: iPad (Caution)</div>
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Source: Microsoft Shares Holiday Ad Promoting Surface Go Over Apple's iPad: 'Big Dreams Need a Real Computer'
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