Feature comforts: Expecting Apple to chase features<article>
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<p>Much like the beatings will continue until morale improves, the misunderstanding of Apple will continue until the company adopts a checklist approach to its product development.</p><p>Writing for the Forbes contributor network and closet of empty promises, Ewan Spence tells us of the “iPhone Hype Vs Android Reality.” (Tip o’ the antlers to <a href="
https://twitter.com/designheretic" rel="nofollow">@designheretic[/url].)</p><p>Spence’s zinger du jour is that while Android OEMs were busy showing people things at Mobile World Congress last week, all Apple could do was roll out <a href="
https://www.apple.com/uk/iphone/more/" rel="nofollow">a new advertising campaign[/url].</p><p class="jumpTag"><a href="/article/3363696/feature-comforts-expecting-apple-to-chase-features.html#jump">To read this article in full, please click here[/url]</p></section></article>
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Feature comforts: Expecting Apple to chase features
