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Author Topic: Upsie is transforming the way you purchase product warranties  (Read 197 times)
HCK
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« on: June 27, 2019, 04:05:19 pm »

Upsie is transforming the way you purchase product warranties

Everyone has experienced that uncomfortable moment at checkout. You know the one: you're checking out and the sales representative asks if you would like to purchase a warranty for the already expensive new device you're purchasing. Do you buy something that you know nothing about? If you don't buy it, will you break your new device and wish you had bought it? What does it even protect?

It's not a coincidence that customers aren't asked this question until the very end of the checkout process. This is the moment when customers are about to spend a significant amount of money on a new device. What's another hundred dollars or so? It's also when customers want to get out of the store. If they say yes to the warranty, they get to leave. If they say no, not only are they holding up the line, they have to talk to the salesperson for even longer.

Minneapolis tech startup Upsie is transforming the way you purchase product warranties. They are getting rid of high-pressure sales situations,...

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