The End of iTunes: Apple's New Mac Media Strategy ExplainedApple isn't really killing iTunes as much as setting it free.
I'm sure everyone has heard the big iTunes news by now — as the old saying goes, any app sufficiently old becomes indistinguishable from an email client. Throw in a calendar and web browser and wow, howdy has Apple just absolutely been there, nailed that.
Kidding. It's being broken up. Sundered. But not decimated. Let me explain.
Apple isn't really killing iTunes as much as setting it free. It's as if Voltron had been stuck in its combined form for decades and now, finally, the Lions were being released to do what each can do far better alone. Especially if Voltron had had everything from a trash compactor to literally the kitchen sink welded to it over the years.
Now, before anyone panics, nothing is being deleted. Nothing is being canceled. Apple isn't closing the iTunes Music or Movie or TV Store. Tim Cook isn't coming to your house to delete all your downloads.
Everything you could do in iTunes yesterday y...
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The End of iTunes: Apple's New Mac Media Strategy Explained
