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Author Topic: HomePod market share trails far behind rivals, says report  (Read 390 times)
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« on: August 10, 2019, 04:05:21 pm »

HomePod market share trails far behind rivals, says report

The data shows that not even a price drop spurred interest.



What you need to know

Data from Consumer Intelligence Researcher Partners shows that HomePod market share is at just 5%.
Apple's smart speaker lags far behind the competition, with Amazon at 70% market share.
CIRP's data shows that smart speaker sales continue to increase.
Earlier this year, Apple lowered the price of HomePod from $350 to $300. It doesn't appear, however, that the price drop has had any significant effect on sales.

According to data from Consumer Intelligence Research Partners (CIRP), Apple's HomePod has just 5% of the smart speaker market, trailing far behind rivals Amazon and Google. In fact, Amazon, which sells a variety of smart speaker options, has a commanding 70% of the smart speaker market.

According to Josh Lowitz, Partner and Co-Founder of CIRP, entry-level smart speakers are what's driving sales—devices such as the Echo, Echo Dot, and Echo Plus, which are $150 and under. Apple's HomePod ...

Source: HomePod market share trails far behind rivals, says report
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