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Author Topic: iPhone loses market share in Europe as competitors gain ground  (Read 12 times)
HCK
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« on: August 13, 2019, 04:05:20 pm »

iPhone loses market share in Europe as competitors gain ground

What you need to know

Apple's iPhone market share fell by 17% in Europe during the 2Q of 2019.
It shipped 6.4 million iPhones during the quarter as oppose to 7.7 million the year before.
Regardless, the company is still looking good profit-wise as the iPhone XR was in the top five of best shipping phones, a list dominated by affordable devices.
However, more mid-range devices means less profit for companies like Samsung and Xiaomi.

Apple's iPhone market share took a hit in Europe during the year-on-year Q2. According to new Canalys data, Apple's market share fell 17% as it saw competitors like Samsung and Xiaomi grain ground.

Per the report, Apple shipments fell from 7.7 million in Q2 2018 to 6.4 million this year. Picking up the market share was Samsung, who saw its shipments rise from 15.3 million to 18.3 million.

However, more market share doesn't mean more profit for Samsung. Most of the devices it shipped in Europe were mid-range devices. Of its 18.3 million units shipped, o...

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