Bob Lefsetz On The Cult of Mac
Good piece from music writer/analyst Bob Lefsetz on why he’s an Apple fan: That’s what’s selling Apple. Friends. People hear these amazing stories and take a chance. And they become members of the cult and have insanely great experiences and drag their friends in too. To the point where anything Apple sells, people will buy. [...]
http://feedproxy.google.com/~r/cultofmac/bFow/~3/FChfK_RQjzs/71873
