Tim Cook interview covers iPhone 11 price, Apple TV+, and moreThe Apple CEO is currently traveling around Europe.
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Apple CEO Tim Cook sat down for an interview with German publication Stern
Cook talked about the iPhone 11, Apple TV, and more.
Cook is currently on a tour of Europe.
It's been a busy few days for Apple CEO Tim Cook, who has met with developers, visited retail stores, and enjoyed oversized beers during his trip to Europe. In the midst of all that, Cook sat down for an interview with German publication Stern, where he discussed the iPhone 11, Apple TV+, and accusations of anti-competitive behavior.
When asked about the iPhone 11's price, Cook said Apple always tries to price its products as low as possible.
"We always try to keep our prices as low as possible, and fortunately we were able to lower the price of the iPhone this year," Cook said.
The iPhone 11's price was actually one of the bigger surprises of Apple's September event. Unlike the iPhone XR, which retailed for $749, the iPhone 11 starts at $699...
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Tim Cook interview covers iPhone 11 price, Apple TV+, and more
