Apple TV+ chief says they are hunting quality rather than demographics, Ron Moore pitched seven seasons of ‘For All Mankind’<div class="feat-image">
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<p>WIRED
released a lengthy report today covering Apple’s ambitions for its Apple TV+ streaming service, which launches on November 1st. The profile includes imagery of sets from one of Apple’s premier shows, ‘For All Mankind’, and an interview with Apple TV+ exec Zack van Amburg, who leads Apple’s video programming division alongside Jamie Erlicht. Amburg and Erlicht were
hired away from Sony in June 2017.</p>
<p>In the interview, Amburg says that Apple is “defining our programming by quality”, rather than looking for content to fill demographics like ‘males aged 18 to 34’. Like its array of products, Apple is being selective and targeting quality over quantity.</p>
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Apple TV+ chief says they are hunting quality rather than demographics, Ron Moore pitched seven seasons of ‘For All Mankind’
