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Author Topic: Apple and the NBA team up for new Apple Music "Base:Line" playlist  (Read 19 times)
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« on: January 17, 2020, 04:05:20 pm »

Apple and the NBA team up for new Apple Music "Base:Line" playlist

Apple is adding another weekly updated playlist to its lineup.

What you need to know


Apple has announced a new partnership with the NBA.
Both companies are working on a new "Base:Line" playlist for Apple Music.
The playlist will highlight up-and-coming talent in hip-hop.


Apple Music has a new weekly playlist heading its way. Reported by Bloomberg, Apple has apparently struck a deal with the National Basketball Association on a new Apple Music playlist.

The playlist, titled "Base:Line", will be a collaboration between the NBA and Apple and feature up-and-coming artists. It will feature forty new songs every week and mostly be based on the hip-hop genre. Tracks may also find their way onto NBA highlight reels, both company's social networks, and more.

Eddy Cue, Apple's Senior Vice President of Internet Software and Services and a common attendee of NBA games, was reportedly involved in the deal. Cue told Bloomberg that the company is "excited about the partnership and that the p...

Source: Apple and the NBA team up for new Apple Music "Base:Line" playlist
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