Apple and the NBA team up for new Apple Music "Base:Line" playlistApple is adding another weekly updated playlist to its lineup.
What you need to know
Apple has announced a new partnership with the NBA.
Both companies are working on a new "Base:Line" playlist for Apple Music.
The playlist will highlight up-and-coming talent in hip-hop.
Apple Music has a new weekly playlist heading its way. Reported by Bloomberg, Apple has apparently struck a deal with the National Basketball Association on a new Apple Music playlist.
The playlist, titled "Base:Line", will be a collaboration between the NBA and Apple and feature up-and-coming artists. It will feature forty new songs every week and mostly be based on the hip-hop genre. Tracks may also find their way onto NBA highlight reels, both company's social networks, and more.
Eddy Cue, Apple's Senior Vice President of Internet Software and Services and a common attendee of NBA games, was reportedly involved in the deal. Cue told Bloomberg that the company is "excited about the partnership and that the p...
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Apple and the NBA team up for new Apple Music "Base:Line" playlist
