Opinion: Apple’s record earnings suggest it has now found the magic formula<div class="feat-image">
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<p>There’s no single factor that explains <a href="
https://9to5mac.com/2020/01/28/apple-announces-record-holiday-q1-2020-earnings-revenue-of-91-8-billion-more/" target="_blank" rel="noopener noreferrer">Apple’s record earnings in the holiday quarter[/url]. The reality with a company of Apple’s size will always involve multiple elements, some of which will be rather mundane.</p>
<p>Services revenue, for example. Sure, the story Apple would like to point to is the glitz of its latest high-profile launch, <a href="
https://9to5mac.com/guides/apple-tv/" target="_blank" rel="noopener noreferrer">Apple TV+[/url], but there’s almost nobody paying for it at this point. The largest single contributor of Services cash will likely be <a href="
https://9to5mac.com/2019/02/12/google-paid-apple-prime-service/" target="_blank" rel="noopener noreferrer">the billions that Google pays[/url] to be the default search engine on iOS devices. A further significant chunk will come from the equally boring <a href="
https://9to5mac.com/guides/applecare/" target="_blank" rel="noopener noreferrer">AppleCare[/url] policies, <a href="
https://9to5mac.com/guides/icloud/" target="_blank" rel="noopener noreferrer">iCloud[/url] storage tiers, and the like.</p>
<p>But I think there is also a more exciting aspect to it…</p>
<p> <a href="
https://9to5mac.com/2020/01/29/apples-record-earnings/#more-630392" class="more-link">more…[/url]</p>
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Opinion: Apple’s record earnings suggest it has now found the magic formula
