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Author Topic: Apple's smartphone business grew by 41 percent in India last year  (Read 301 times)
HCK
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« on: February 05, 2020, 04:05:19 pm »

Apple's smartphone business grew by 41 percent in India last year

That makes it the fastest-growing smartphone brand in the country...

What you need to know


Apple was the fastest-growing premium smartphone brand in India in 2019.
It recorded growth of 41% year-on-year.
That was fuelled in part by price cuts to the iPhone XR, and a good response to the iPhone 11.


2019 figures show that Apple was the fastest-growing premium smartphone brand in India in 2019, recording 41% growth YoY.

According to Counterpoint Research:


  Apple was the fastest growing premium smartphone brand in 2019 with 41% YoY driven by multiple price cuts on iPhone XR throughout the year. Apple iPhone XR was the number one ultra-premium smartphone model in India followed by Samsung's Galaxy S10 Plus and OnePlus 7 Pro. Additionally, this year Apple saw the fastest rollout of its new iPhones (11 series) in India with aggressive pricing and channel strategy. In fact the new series especially iPhone 11 was introduced at a lower price point than the last year's iPhone XR launch...

Source: Apple's smartphone business grew by 41 percent in India last year
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