Apple is building up its original podcast content to boost Apple TV+Apple is building its strategy against Spotify.
What you need to know
Apple is ramping up its original podcast content.
The company is focused on shows that pair well with an Apple TV+ series.
Apple is searching for a new head of original podcast programming in order to lead the effort.
In an effort to boost original programming for its podcasting business, Apple is expanding its hunt for exclusive deals with creators. Reported by Bloomberg, the company is focused specifically on content that could pair with its Apple TV+ streaming service.
"The technology giant has begun acquiring two types of original podcasts, according to people familiar with the matter: one category is audio spinoffs of existing movies and programs on its Apple TV+ service, and the other is original programs that could eventually be adapted into future TV+ video content."
In order to build up its original content, Apple is reportedly on the hunt for someone to lead its exclusive podcasting efforts.
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Apple is building up its original podcast content to boost Apple TV+
