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Author Topic: Apple reportedly picked up Israeli AR and camera firm Camerai on the quiet  (Read 251 times)
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« on: August 21, 2020, 04:05:20 pm »

Apple reportedly picked up Israeli AR and camera firm Camerai on the quiet

What you need to know


Apple has picked up a new company to add to its collection.
The Israeli firm Camerai was reportedly bought last year.
The company specialized in AR and camera tech.


Nobody knew.

Apple isn't normally one for making a fuss when it buys a new company, but it reportedly kept things particularly quiet when it bought Israeli firm Camerai. According to Calcalist and TechCrunch repors, many of the company's employees have joined Apple's team.

The company apparently had a history developing camera tech including deep learning that is said to have become part of Apple's cameras. We're told that it has also helped with APIs that are designed to make the lives of developers easier, especially when working on AR apps.


  Its tech included the ability to detect different objects in the picture, and outline them with precision to alter them cosmetically; the ability to outline and apply filters across the whole image; a "skeleton tracking" neural network API that could ...

Source: Apple reportedly picked up Israeli AR and camera firm Camerai on the quiet
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