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Author Topic: Apple agrees to meet with advertising coalition over iOS 14 concerns  (Read 260 times)
HCK
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« on: September 08, 2020, 04:05:17 pm »

Apple agrees to meet with advertising coalition over iOS 14 concerns

"It's the first time they are listening"

What you need to know


Apple is meeting with several advertising bodies in Europe.
It's over concerns about a new privacy feature in iOS 14.
Some say Apple's new IDFA opt-in option is not compliant with EU GDPR.


Apple will meet with a group of advertising bodies in Europe to discuss a new iOS 14 feature that could seriously impact on advertising.

According to Digiday:


  Apple has agreed to meet (via video conference) with a coalition of advertising and media trade bodies including IAB Europe, IAB Tech Lab, IAB France, News Media Europe and the European Publishers' Council on September 11. It follows a letter the coalition wrote to Tim Cook in July, expressing their concerns that the new IDFA opt-in pop-up is not compliant with the European Union's General Data Protection Regulation and that it will adversely impact the revenue of publishers and mobile marketing companies.


Developers including Facebook have kicked up a stink over Apple...

Source: Apple agrees to meet with advertising coalition over iOS 14 concerns
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