iOS 14 customization drives Pinterest to break its daily download recordPeople really want to customize their home screen.
What you need to know
Pinterest has hit a new daily download record after the release of iOS 14.
The data shows daily downloads crossed the 800,000 mark on September 20.
Custom icon sets and home screen widget/wallpaper design are driving downloads.
Reported by TechCrunch, iOS 14's ability to customize your home screen has resulted in a swarm of people downloading Pinterest to gain inspiration so they can design their own.
The excitement around the ability to customize your iPhone home screen following the release of iOS 14 has been paying off for Pinterest. According to new third-party estimates, Pinterest's app has seen record global daily downloads and a swift climb up the App Store's Top Charts as users sought out iPhone design inspiration — like photos to use for custom icons or wallpapers to match their new widgets, for example.
According to data from Apptopia, Pinterest hit a new record of over 800,000 daily downl...
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iOS 14 customization drives Pinterest to break its daily download record
