Apple tops COVID-19 brand intimacy survey, iPhone leads among teen smartphone users<div class="feat-image">
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<p>Analyst firm MBLM shared its
2020 brand intimacy study this past spring with Apple taking first place in the tech industry. However, Amazon and Disney (considered retail brands) beat Apple in the overall rankings. Now MBLM has done another brand intimacy study in the US through the lens of the pandemic, and Apple has come out on top as an overwhelming majority of US teens have been found to be iPhone users.</p>
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Apple tops COVID-19 brand intimacy survey, iPhone leads among teen smartphone users
