'Palmer' leads Apple TV+ to its biggest weekend so farPalmer leads Apple TV+ to a record-breaking weekend.
What you need to know
A new report from Deadline says that Apple TV+ experienced its most viewers ever last weekend.
The new record was reached mostly through the premiere of Palmer.
As reported by Deadline, more viewers tuned into Apple TV+ over last weekend than ever before. Apple has attributed its new weekend record to the premiere of the new drama Palmer, starring Justin Timberlake.
While Apple does not release exact numbers of any of its shows (or the service overall), the company says that Palmer was its third-biggest launch and second-biggest film on Apple TV+ so far.
While the streamer doesn't divulge specifics, Palmer was Apple TV+'s third-biggest launch and second-biggest film, per the studio. Apple heads of worldwide video Zack Van Amburg & Jamie Erlicht and head of features Matt Dentler acquired it in July. The drama follows a former college football phenomenon named Eddie Palmer (Timberlake). After a stint ...
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'Palmer' leads Apple TV+ to its biggest weekend so far
