Apple exec reveals the secret behind 'Shot on iPhone' campaign"...a ridiculously simple idea"
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Apple's VP of marketing has revealed the secret behind 'Shot on iPhone'.
Tor Myhren says SOI was a "ridiculously simple idea".
Apple's VP of marketing Tor Myhren has revealed the secret behind the 'Shot on iPhone' campaign that Apple has used to champion the power of the camera in all of its best iPhones including the most recent iPhone 13.
Myhren spoke at Adweek's Elevate: Out of home event Wednesday, from the publication:
If it seems counterintuitive that a pioneering technology company would latch onto one of the oldest and often most analog forms of advertising—out of home—Apple's Tor Myhren can explain.
Billboards and other "outdoor expressions" hold a special place in a transient world, said Myhren, Apple's vp of marketing communications, during his Wednesday keynote speech at Adweek's Elevate: Out of Home event.
Myhren spoke about research that showed Gen Z consumers find outdoor ads "relaxing", and sa...
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Apple exec reveals the secret behind 'Shot on iPhone' campaign
