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Author Topic: Supply chain issues killed iPad sales in the first quarter of 2021  (Read 128 times)
HCK
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« on: January 28, 2022, 04:05:20 pm »

Supply chain issues killed iPad sales in the first quarter of 2021

What you need to know


iPad sales decreased by 14% year over year in the first quarter of 2021.
Apple says that the drop in sales performance is due to supply constraints.
Install base on iPad reached a new high despite the issue.


The supply chain has come for the iPad.

The iPad seems to have been hit the hardest by the supply chain shortages over the pandemic.

On today's Q1 2022 earnings call, Apple announced that iPad revenue was down 14% year over year due to heavy supply constraints in the company's supply chain. Despite the problems with getting components, install base for the iPad hit a new record.


  iPad generated 7.2 billion in revenue, down 14% year over year due to very significant supply constraints, but customer demand was very strong across all models. Despite the supply shortages, our installed base of iPads reached a new all time high during the quarter, thanks to a high number of customers that are new to iPad. In fact, around half of the customers purchasing ...

Source: Supply chain issues killed iPad sales in the first quarter of 2021
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