Samsung's lead over the iPhone in Europe narrowsWhat you need to know
Samsung phone sales shrank in Europe in 2021.
Apple's iPhone, on the other hand, experienced 11% growth.
realme grew the most last year.
Apple is gaining on Samsung in Europe.
Samsung is experiencing growing pressure from Apple in Europe.
According to new data from Strategy Analytics, sales of Samsung phones actually shrank by one percent in 2021 while shipments of the iPhone grew by eleven percent on the continent.
Despite its lack of growth, Samsung continues to lead all other brands in terms of market share. At the end of 2021, Samsung held a market share of 29% with Apple trailing at 23%. realme experienced enormous growth in the European market last year (548%) and shot into fifth place behind Xiaomi and Oppo.
Apple's continued growth in Europe is no doubt due to the popularity of the iPhone 13, the company's newest generation of iPhone. Apple has continued to announce record performance with its latest iPhone models in a number of countries.
Whi...
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Samsung's lead over the iPhone in Europe narrows
