‘Don’t Call It HBO’ Max video service launching next month<div class="feat-image">
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<p>What do you get when you mix HBO Max and parts of Discovery+? Max. That’s the name of the new streaming video service from Warner Bros. Discovery launching next month. The totally original, utterly distinctive, completely creative name has been
rumored since December. The marketing department either couldn’t conjure a better name or, more likely, couldn’t convince their bosses that something including HBO, you know, signaled that this is the HBO stuff.</p>
<p>The top brass at the
merged media companies certainly aren’t married to the HBO brand, despite those three letters being synonymous with prestige television. The Apple TV+ approach of having fewer shows with a higher value (than, say, Netflix) is regularly described as the HBO strategy. (Apple also
inked an exclusive deal with the HBO guy.) It could be that the Discovery brand is just boring or too closely associated with reality shows and ex-HGTV talent, and the bros from WBD are showing max hubris. </p>
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‘Don’t Call It HBO’ Max video service launching next month
