The name YouTube Shorts isn't a trademark infringement, UK court rules<p>Be prepared, you might never read another article using the word "shorts" so many times again. Ready? A UK high court has ruled <a data-i13n="cpos:1;pos:1" href="
https://www.judiciary.uk/judgments/shorts-international-limited-v-google-llc/">Google is free to use the word shorts[/url] (here we go!) for YouTube's platform Shorts. A British short films television channel called Shorts International, sued Google last year, arguing the name Shorts infringed on its existing trademark for the word, you guessed it, shorts. </p>
<p>The court disagreed. "None of Google’s uses of signs including the word “shorts” gives rise to a likelihood of confusion as to origin," Judge Michael Tappin stated in his ruling. "While the similarities between Google’s signs and SIL’s trade marks will give rise to a link in the minds of the limited group of UK consumers amongst whom SIL’s trade marks have a reputation, Google’s uses of signs including the word “shorts” will not cause damage to the distinctive character or repute of SIL’s trade marks." </p>
<span id="end-legacy-contents"></span><p>YouTube Shorts launched in 2020 in response to the popularity of other short video platforms like TikTok. It reached over <a data-i13n="cpos:2;pos:1" href="
https://www.engadget.com/youtube-shorts-monthly-active-users-145119504.html">1.5 billion monthly users[/url] two years later and can now show videos up to three minutes long — still pretty short (that's 12 short(s) for you).</p>This article originally appeared on Engadget at
https://www.engadget.com/big-tech/the-name-youtube-shorts-isnt-a-trademark-infringement-uk-court-rules-150258393.html?src=rssSource:
The name YouTube Shorts isn't a trademark infringement, UK court rules
