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Author Topic: Dear Apple: Thank you for pulling out of Macworld Expo  (Read 424 times)
HCK
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« on: June 03, 2011, 11:00:14 pm »

Dear Apple: Thank you for pulling out of Macworld Expo

It feels weird to be thanking Apple for something it hasn't done, instead of one of the things it actually has done that I am very pleased with. But here goes: thank you, Apple, for finally and officially blowing off Macworld Expo.

I attended two Macworld Expos with Apple, both in 2007 and 2008. I got to see the last two Stevenotes, attend a few of the talks and spend a lot of time on the show floor. Those were two big years as Macworld goes, with the iPhone and AppleTV at one and the first MacBook Air at the other. But really, it felt like the expo hall was dominated by Apple the entire time. And the Apple team wasn't really interacting with anyone there.
Why should they, anyway? Everyone was there to see what Apple had, and anything else on the floor was just a bonus, right? That's certainly how it seemed. I think it was last year's Macworld wrap-up Talkcast where Mike Rose called it "Benevolent Neglect" of the community, and he nailed it. Apple always took for granted that if it released it, we would come. And we did.

And then Apple left. At the end of 2008 it was announced that the company's 2009 Macworld appearance would be its last (which didn't even include Steve, that was a Philnote). Oh noes! What will we do? How can anyone care about a Macworld if there's no appearance by the team behind the Mac?

Pretty easily, apparently.Continue reading Dear Apple: Thank you for pulling out of Macworld ExpoDear Apple: Thank you for pulling out of Macworld Expo originally appeared on TUAW - The Unofficial Apple Weblog on Tue, 08 Feb 2011 10:00:00 EST.  Please see our terms for use of feeds.Source | Permalink | Email this | Comments

http://www.tuaw.com/2011/02/08/dear-apple-thank-you-for-pulling-out/
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