Yahoo! Posts iPad User Analysis
(Yahoo! chart)iPad users of Yahoo! network sites are mostly male, are more likely to be over 30, and use some sites more than the average American user, according to a post on the Y! Mobile Blog.Ashley Cheng of Yahoo! Insights posted an analysis of iPad users that use Yahoo sites Thursday, along with three interesting charts."Just a week after the iPad’s launch, we began to analyze the behavior of the first iPad users on the Yahoo! network," Cheng wrote. "While some of the findings were expected, there were a few surprises that popped."Cheng wrote that 66 percent of iPad traffic at yahoo came from males, which is higher than the Yahoo! U.S. figure of 51 percent male. "Given the economy, people with higher earning power were probably the first to buy the iPad," Cheng wrote. "The first Yahoo! iPad users were 94 percent more likely to be affluent consumers with solid wealth and strong incomes than typical U.S. Yahoo! users."Cheng also wrote that iPad users of Yahoo sites were more likely to be in the 30 to 54 age range, and especially from 35 to 44; that group is 36 percent higher than the average for American Yahoo! visitors. Users under 20 are 39 percent lower than the American Yahoo! average, according to a chart in the post.iPad users spend more time on certain Yahoo! sites than the U.S. average, Cheng wrote. Yahoo! Finance, Yahoo! News and Yahoo! Sports had about twice as much use from iPad users than the national average, while Flickr had almost two and a half times as much. "Because the iPad is meant for Internet browsing and media consumption, visits to Flickr seem to be a logical choice," Cheng wrote.Cheng also noted that about 10 percent of iPad network traffic to Yahoo! came from outside the U.S.; as Apple sells the iPad only in America, Hung called that data "surprising." Hung said the U.K., France, and Germany account for most European traffic, while Taiwan and Hong Kong sent the most traffic from Asia.Finally, Cheng observed that about half of Yahoo! iPad users own an iPhone and visited Yahoo! on the iPhone previously. She finished out the post by pledging to watch data about iPad users closely to discern what kind of media they consume.
http://www.maclife.com/article/news/yahoo_posts_ipad_user_analysis
