Movie Studio’s iTunes Rival UltraViolet Gets Black Eye From Angry ConsumersHere’s a Hollywood marketing tactic we never thought of: Create an iTunes alternative so roundly despised that you’re forced to send angry consumers to iTunes. And you wonder why your DVD player is gathering dust? Warner Bros. is handing out iTunes coupon codes to the studio’s Harry Potter and the Deathly Hallows, Part 2 on [...]
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