Apple, Google and Microsoft 'unlikely' to adopt key GSMA privacy rules
Major app store players, such as Apple, Google and Microsoft, may be unlikely to adopt new privacy rules proposed by the GSM Association (GSMA), because doing so would cost them money.
http://rss.macworld.com/click.phdo?i=7179b0a3a68f3b6a5c38a4bca032ce0a