Insanely Simple: The Obsession That Drives Apple’s Success [Exclusive Book Excerpt]Here’s an exclusive excerpt from a new book about Steve Jobs and Apple by ex-advertising Mad Man, Ken Segall. The book is called Insanely Simple: The Obsession That Drives Apple’s Success, and it’s on sale tomorrow. In the excerpt, we learn about Steve Jobs’s great reaction to criticism of the infamous hockey puck mouse, how he [...]Related StoriesCan’t Afford A Ticket To WWDC 2012? Win One Of 150 Scholarships InsteadDespite Financial Losses, iPhone Nets Sprint 660,000 New CustomersMarvel Vs. Capcom 2 Button Smashes Its Way Onto iOSWWDC 2012 Sells Out In Under Two HoursWe Want This Cardboard IKEA Camera
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