Pages: [1]   Go Down
  Print  
Author Topic: Apple Introduces Three New Mac Ads During Olympics Opening Ceremonies  (Read 428 times)
HCK
Global Moderator
Hero Member
*****
Posts: 79425



« on: July 28, 2012, 07:00:20 am »

Apple Introduces Three New Mac Ads During Olympics Opening Ceremonies
      


Apple debuted three new ads tonight during the London 2012 Olympics Opening Ceremonies featuring an "Apple Genius" helping a Mac owner on a plane, and another while his wife is giving birth. A third ad features a Genius telling a customer who thought he bought a Mac that he really purchased a knock-off because it doesn't come with iPhoto, iMovie, or GarageBand.


The ads are a departure from previous ad campaigns -- they don't feature products and they don't mention any specific service that Apple offers. Instead, they hint at the training services provided at Apple Retail Stores by the Creatives (Genius' are used for tech support, rather than training) and the fact that just because a computer looks like a Mac, it isn't necessarily one.

They are also a bit of a throwback to the 'Get a Mac' ads featuring Justin Long and John Hodgman. By emphasizing the personal aspects of Apple's services, it appears that the company is looking to humanize itself and make it less about the products and more about the entire Apple ecosystem, including the personal services offered at the Apple Retail Stores including the Genius Bar and One-to-One training service.


Recent Mac and iOS Blog Stories
• 'Subscribe to Feed' Extension Puts RSS Button Back in Safari 6
• AutoCAD 2012 and 2013 Do Not Yet Work With Mountain Lion
• GreenBytes to Offer Free 'Community Edition' of ZEVO ZFS for Mac
• Chinese Consumer Groups Focusing on Apple's Use of Reconditioned Parts for Warranty Repairs
• Autodesk Releases 'Inventor Fusion' on Mac App Store


 

      

http://www.macrumors.com/2012/07/28/apple-introduces-three-new-mac-ads-during-olympics-opening-ceremonies/
      
Logged
Pages: [1]   Go Up
  Print  
 
Jump to: